The relationship between services cape elements and customer satisfaction in a shopping mall the case of Suria KLCC Mall / Faizattul Dara Naquiah Mohd Faizal and Sharmin Baba
This paper seeks to empirically examine the relationship between Servicescapes and Customer Satisfaction in a Shopping Mall, the top shopping mall in Kuala Lumpur; Suria KLCC mall was used for this purpose. Data were collected from a sample of 130 visitors who had visited Suria KLCC over a specified...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2013
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/24879/ http://ir.uitm.edu.my/id/eprint/24879/1/PPb_FAIZATTUL%20DARA%20NAQUIAH%20MOHD%20FAIZAL%20M%20BM%2013_5.pdf |
| id |
uitm-24879 |
|---|---|
| recordtype |
eprints |
| spelling |
uitm-248792019-07-29T02:00:05Z http://ir.uitm.edu.my/id/eprint/24879/ The relationship between services cape elements and customer satisfaction in a shopping mall the case of Suria KLCC Mall / Faizattul Dara Naquiah Mohd Faizal and Sharmin Baba Mohd Faizal, Faizattul Dara Naquiah Baba, Sharmin Consumer satisfaction Shopping centers. Shopping malls Kuala Lumpur (Malaysia) This paper seeks to empirically examine the relationship between Servicescapes and Customer Satisfaction in a Shopping Mall, the top shopping mall in Kuala Lumpur; Suria KLCC mall was used for this purpose. Data were collected from a sample of 130 visitors who had visited Suria KLCC over a specified time period. This study showed that servicescapes elements do affect customer satisfaction visiting the mall. However this study only covers single case study in Suria KLCC therefore limiting the generalisibility of the finding. The results of the study indicate that practitioners should indicate the most influence servicescapes elements towards customer to foster the customer satisfaction when visiting the malls. This study addresses an identified need to further examine the connection of servicescapes in shopping malls and customer satisfaction. Moreover this study is valuable to retail industry by identifying the most influenced elements of servicescapes that affect customer satisfaction when visiting a mall. Faculty of Business and Management 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24879/1/PPb_FAIZATTUL%20DARA%20NAQUIAH%20MOHD%20FAIZAL%20M%20BM%2013_5.pdf Mohd Faizal, Faizattul Dara Naquiah and Baba, Sharmin (2013) The relationship between services cape elements and customer satisfaction in a shopping mall the case of Suria KLCC Mall / Faizattul Dara Naquiah Mohd Faizal and Sharmin Baba. [Student Project] (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Consumer satisfaction Shopping centers. Shopping malls Kuala Lumpur (Malaysia) |
| spellingShingle |
Consumer satisfaction Shopping centers. Shopping malls Kuala Lumpur (Malaysia) Mohd Faizal, Faizattul Dara Naquiah Baba, Sharmin The relationship between services cape elements and customer satisfaction in a shopping mall the case of Suria KLCC Mall / Faizattul Dara Naquiah Mohd Faizal and Sharmin Baba |
| description |
This paper seeks to empirically examine the relationship between Servicescapes and Customer Satisfaction in a Shopping Mall, the top shopping mall in Kuala Lumpur; Suria KLCC mall was used for this purpose. Data were collected from a sample of 130 visitors who had visited Suria KLCC over a specified time period. This study showed that servicescapes elements do affect customer satisfaction visiting the mall. However this study only covers single case study in Suria KLCC therefore limiting the generalisibility of the finding. The results of the study indicate that practitioners should indicate the most influence servicescapes elements towards customer to foster the customer satisfaction when visiting the malls. This study addresses an identified need to further examine the connection of servicescapes in shopping malls and customer satisfaction. Moreover this study is valuable to retail industry by identifying the most influenced elements of servicescapes that affect customer satisfaction when visiting a mall. |
| format |
Student Project |
| author |
Mohd Faizal, Faizattul Dara Naquiah Baba, Sharmin |
| author_facet |
Mohd Faizal, Faizattul Dara Naquiah Baba, Sharmin |
| author_sort |
Mohd Faizal, Faizattul Dara Naquiah |
| title |
The relationship between services cape elements and customer satisfaction in a shopping mall the case of Suria KLCC Mall / Faizattul Dara Naquiah Mohd Faizal and Sharmin Baba |
| title_short |
The relationship between services cape elements and customer satisfaction in a shopping mall the case of Suria KLCC Mall / Faizattul Dara Naquiah Mohd Faizal and Sharmin Baba |
| title_full |
The relationship between services cape elements and customer satisfaction in a shopping mall the case of Suria KLCC Mall / Faizattul Dara Naquiah Mohd Faizal and Sharmin Baba |
| title_fullStr |
The relationship between services cape elements and customer satisfaction in a shopping mall the case of Suria KLCC Mall / Faizattul Dara Naquiah Mohd Faizal and Sharmin Baba |
| title_full_unstemmed |
The relationship between services cape elements and customer satisfaction in a shopping mall the case of Suria KLCC Mall / Faizattul Dara Naquiah Mohd Faizal and Sharmin Baba |
| title_sort |
relationship between services cape elements and customer satisfaction in a shopping mall the case of suria klcc mall / faizattul dara naquiah mohd faizal and sharmin baba |
| publisher |
Faculty of Business and Management |
| publishDate |
2013 |
| url |
http://ir.uitm.edu.my/id/eprint/24879/ http://ir.uitm.edu.my/id/eprint/24879/1/PPb_FAIZATTUL%20DARA%20NAQUIAH%20MOHD%20FAIZAL%20M%20BM%2013_5.pdf |
| first_indexed |
2023-09-18T23:13:34Z |
| last_indexed |
2023-09-18T23:13:34Z |
| _version_ |
1777418962772951040 |