Factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka / Fahme Rashid and Nur Wahida Ramly
Propose - The purpose of the study is to investigate the factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka (JKMM). Design/methodology /approach – In order to gain the data, questionnaire is constructed and distributed using prop...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2013
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/24876/ http://ir.uitm.edu.my/id/eprint/24876/1/PPb_FAHME%20RASHID%20M%20BM%2013_5.pdf |