Factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka / Fahme Rashid and Nur Wahida Ramly

Propose - The purpose of the study is to investigate the factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka (JKMM). Design/methodology /approach – In order to gain the data, questionnaire is constructed and distributed using prop...

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Bibliographic Details
Main Authors: Rashid, Fahme, Ramly, Nur Wahida
Format: Student Project
Language:English
Published: Faculty of Business and Management 2013
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/24876/
http://ir.uitm.edu.my/id/eprint/24876/1/PPb_FAHME%20RASHID%20M%20BM%2013_5.pdf