Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi
This study aims to identify factors that influence consumer buying behavior towards imported chocolate namely quality, brand, social influence, and social status. It is also done to test which factors influence the most on the consumer behavior and then the results are used to generate suggestions t...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/24798/ http://ir.uitm.edu.my/id/eprint/24798/1/PPb_AZYANA%20IZZAH%20ARSHAD%20M%20BM%2013_5.pdf |