Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi

Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi

This study aims to identify factors that influence consumer buying behavior towards imported chocolate namely quality, brand, social influence, and social status. It is also done to test which factors influence the most on the consumer behavior and then the results are used to generate suggestions t...

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Bibliographic Details
Main Authors: Arshad, Azyana Izzah, Noor Azmi, Nurul Anis Asheila
Format: Student Project
Language:English
Published: Faculty of Business and Management 2013
Subjects:
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/24798/
http://ir.uitm.edu.my/id/eprint/24798/1/PPb_AZYANA%20IZZAH%20ARSHAD%20M%20BM%2013_5.pdf

Internet

http://ir.uitm.edu.my/id/eprint/24798/
http://ir.uitm.edu.my/id/eprint/24798/1/PPb_AZYANA%20IZZAH%20ARSHAD%20M%20BM%2013_5.pdf

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