Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi

This study aims to identify factors that influence consumer buying behavior towards imported chocolate namely quality, brand, social influence, and social status. It is also done to test which factors influence the most on the consumer behavior and then the results are used to generate suggestions t...

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Bibliographic Details
Main Authors:	Arshad, Azyana Izzah, Noor Azmi, Nurul Anis Asheila
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2013
Subjects:	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia
Online Access:	http://ir.uitm.edu.my/id/eprint/24798/ http://ir.uitm.edu.my/id/eprint/24798/1/PPb_AZYANA%20IZZAH%20ARSHAD%20M%20BM%2013_5.pdf

id	uitm-24798
recordtype	eprints
spelling	uitm-247982019-07-25T07:25:32Z http://ir.uitm.edu.my/id/eprint/24798/ Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi Arshad, Azyana Izzah Noor Azmi, Nurul Anis Asheila Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia This study aims to identify factors that influence consumer buying behavior towards imported chocolate namely quality, brand, social influence, and social status. It is also done to test which factors influence the most on the consumer behavior and then the results are used to generate suggestions to apply for local chocolate. A questionnaire was developed and distributed to 300 students of UiTM Melaka City Campus using convenience sampling method. Data was analyzed by using factor analysis in SPSS. The result shows that three (3) of the independent variables, that is quality, brand, and social status was founded to have significant towards the dependent variable. However, all independent variables have positive relationship with the dependent variable. And to the question of which of the independent variables are the most influence the dependent variable, the answer is brand. Faculty of Business and Management 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24798/1/PPb_AZYANA%20IZZAH%20ARSHAD%20M%20BM%2013_5.pdf Arshad, Azyana Izzah and Noor Azmi, Nurul Anis Asheila (2013) Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia
spellingShingle	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia Arshad, Azyana Izzah Noor Azmi, Nurul Anis Asheila Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi
description	This study aims to identify factors that influence consumer buying behavior towards imported chocolate namely quality, brand, social influence, and social status. It is also done to test which factors influence the most on the consumer behavior and then the results are used to generate suggestions to apply for local chocolate. A questionnaire was developed and distributed to 300 students of UiTM Melaka City Campus using convenience sampling method. Data was analyzed by using factor analysis in SPSS. The result shows that three (3) of the independent variables, that is quality, brand, and social status was founded to have significant towards the dependent variable. However, all independent variables have positive relationship with the dependent variable. And to the question of which of the independent variables are the most influence the dependent variable, the answer is brand.
format	Student Project
author	Arshad, Azyana Izzah Noor Azmi, Nurul Anis Asheila
author_facet	Arshad, Azyana Izzah Noor Azmi, Nurul Anis Asheila
author_sort	Arshad, Azyana Izzah
title	Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi
title_short	Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi
title_full	Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi
title_fullStr	Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi
title_full_unstemmed	Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi
title_sort	factors that influence consumer buying behavior towards imported chocolates / azyana izzah arshad and nurul anis asheila noor azmi
publisher	Faculty of Business and Management
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/24798/ http://ir.uitm.edu.my/id/eprint/24798/1/PPb_AZYANA%20IZZAH%20ARSHAD%20M%20BM%2013_5.pdf
first_indexed	2023-09-18T23:13:23Z
last_indexed	2023-09-18T23:13:23Z
_version_	1777418951389609984

Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi

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