Factors influencing customers visiting shopping malls in Kuala Lumpur / Azlina Shahabuddin and Noor Rosnani Osman

The objective of this study is to examine the relationship between four hypotheses which is the relationship between convenience, diversity, comfort and facility with shopping malls in Kuala Lumpur. For this purpose of this study, the descriptive research was deployed. Convenient sampling has been u...

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Main Authors:	Shahabuddin, Azlina, Osman, Noor Rosnani
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Shopping centers. Shopping malls Department stores
Online Access:	http://ir.uitm.edu.my/id/eprint/24788/ http://ir.uitm.edu.my/id/eprint/24788/1/PPb_AZLINA%20SHAHABUDDIN%20M%20BM%2015_5.pdf

id	uitm-24788
recordtype	eprints
spelling	uitm-247882019-07-25T07:18:07Z http://ir.uitm.edu.my/id/eprint/24788/ Factors influencing customers visiting shopping malls in Kuala Lumpur / Azlina Shahabuddin and Noor Rosnani Osman Shahabuddin, Azlina Osman, Noor Rosnani Shopping centers. Shopping malls Department stores The objective of this study is to examine the relationship between four hypotheses which is the relationship between convenience, diversity, comfort and facility with shopping malls in Kuala Lumpur. For this purpose of this study, the descriptive research was deployed. Convenient sampling has been utilised with 150 respondents as the sample size which 100 usable questionnaires were answered and collected from the respondents based on their consent and voluntary basis. The result revealed that all of the hypotheses shows a positive relationship and significant between each other. As recommendations, the mall management should provide a pleasant environment for shoppers and provide more facilities especially for disabled person. Other recommended independent variables are mall essence and edutainment. By using the analysed generated by SPSS (Statistical Package for Social Science), results are analysed and deductions being drawn. Finally, the findings from this study will make shopping malls the first choice in order to capture the shoppers’ attention towards the factors that influence customers visiting shopping malls in Kuala Lumpur. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24788/1/PPb_AZLINA%20SHAHABUDDIN%20M%20BM%2015_5.pdf Shahabuddin, Azlina and Osman, Noor Rosnani (2015) Factors influencing customers visiting shopping malls in Kuala Lumpur / Azlina Shahabuddin and Noor Rosnani Osman. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Shopping centers. Shopping malls Department stores
spellingShingle	Shopping centers. Shopping malls Department stores Shahabuddin, Azlina Osman, Noor Rosnani Factors influencing customers visiting shopping malls in Kuala Lumpur / Azlina Shahabuddin and Noor Rosnani Osman
description	The objective of this study is to examine the relationship between four hypotheses which is the relationship between convenience, diversity, comfort and facility with shopping malls in Kuala Lumpur. For this purpose of this study, the descriptive research was deployed. Convenient sampling has been utilised with 150 respondents as the sample size which 100 usable questionnaires were answered and collected from the respondents based on their consent and voluntary basis. The result revealed that all of the hypotheses shows a positive relationship and significant between each other. As recommendations, the mall management should provide a pleasant environment for shoppers and provide more facilities especially for disabled person. Other recommended independent variables are mall essence and edutainment. By using the analysed generated by SPSS (Statistical Package for Social Science), results are analysed and deductions being drawn. Finally, the findings from this study will make shopping malls the first choice in order to capture the shoppers’ attention towards the factors that influence customers visiting shopping malls in Kuala Lumpur.
format	Student Project
author	Shahabuddin, Azlina Osman, Noor Rosnani
author_facet	Shahabuddin, Azlina Osman, Noor Rosnani
author_sort	Shahabuddin, Azlina
title	Factors influencing customers visiting shopping malls in Kuala Lumpur / Azlina Shahabuddin and Noor Rosnani Osman
title_short	Factors influencing customers visiting shopping malls in Kuala Lumpur / Azlina Shahabuddin and Noor Rosnani Osman
title_full	Factors influencing customers visiting shopping malls in Kuala Lumpur / Azlina Shahabuddin and Noor Rosnani Osman
title_fullStr	Factors influencing customers visiting shopping malls in Kuala Lumpur / Azlina Shahabuddin and Noor Rosnani Osman
title_full_unstemmed	Factors influencing customers visiting shopping malls in Kuala Lumpur / Azlina Shahabuddin and Noor Rosnani Osman
title_sort	factors influencing customers visiting shopping malls in kuala lumpur / azlina shahabuddin and noor rosnani osman
publisher	Faculty of Business and Management
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/24788/ http://ir.uitm.edu.my/id/eprint/24788/1/PPb_AZLINA%20SHAHABUDDIN%20M%20BM%2015_5.pdf
first_indexed	2023-09-18T23:13:22Z
last_indexed	2023-09-18T23:13:22Z
_version_	1777418949943623680

Factors influencing customers visiting shopping malls in Kuala Lumpur / Azlina Shahabuddin and Noor Rosnani Osman

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