The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai

To be successful, organizations must look into the needs and wants of their customers. This is the reason why many researchers have continuously emphasized on the importance of promotion strategy. This will help to increase the sales of the product. Promotion mix which also known as marketing commun...

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Bibliographic Details
Main Author:	Mahamad Rabaai, Azilahani
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Marketing Market segmentation. Target marketing Promotions
Online Access:	http://ir.uitm.edu.my/id/eprint/24778/ http://ir.uitm.edu.my/id/eprint/24778/1/PPb_AZILAHANI%20MAHAMAD%20RABAAI%20M%20BM%2009_5.pdf

id	uitm-24778
recordtype	eprints
spelling	uitm-247782019-07-25T04:28:22Z http://ir.uitm.edu.my/id/eprint/24778/ The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai Mahamad Rabaai, Azilahani Marketing Market segmentation. Target marketing Promotions To be successful, organizations must look into the needs and wants of their customers. This is the reason why many researchers have continuously emphasized on the importance of promotion strategy. This will help to increase the sales of the product. Promotion mix which also known as marketing communication can be the best solution in providing information, build customer relationship as well as persuasively communicate customer value. Due to this, an organization especially RISDA must really understand what exactly promotion strategy is and how it gives impact to customer purchase intention towards rubber leaves handicraft. There are many medium that RISDA can used in order to promote the uniqueness rubber leaves handicrafts. The most effective medium are advertising, sales promotion, public relation and direct marketing. When the relationship between effective promotion strategies and promotion mix is positive whereby if the promotion strategies is effective and gained positive perception from the customer, the customer will have favorable intentions as well. Besides, the feedback from the questionnaire that the researcher distributed also gives an impact to the company. All this feedback can upgrade the performance of the company. All this feedback can upgrade the performance of the company. There are several strategies that been recommended to RISDA which are they need to do promotion activities continuously by using the best medium of promotion mix such as advertising, sales promotion and direct marketing. These medium are the most effective medium in helping boost the product in the market. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24778/1/PPb_AZILAHANI%20MAHAMAD%20RABAAI%20M%20BM%2009_5.pdf Mahamad Rabaai, Azilahani (2009) The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Market segmentation. Target marketing Promotions
spellingShingle	Marketing Market segmentation. Target marketing Promotions Mahamad Rabaai, Azilahani The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai
description	To be successful, organizations must look into the needs and wants of their customers. This is the reason why many researchers have continuously emphasized on the importance of promotion strategy. This will help to increase the sales of the product. Promotion mix which also known as marketing communication can be the best solution in providing information, build customer relationship as well as persuasively communicate customer value. Due to this, an organization especially RISDA must really understand what exactly promotion strategy is and how it gives impact to customer purchase intention towards rubber leaves handicraft. There are many medium that RISDA can used in order to promote the uniqueness rubber leaves handicrafts. The most effective medium are advertising, sales promotion, public relation and direct marketing. When the relationship between effective promotion strategies and promotion mix is positive whereby if the promotion strategies is effective and gained positive perception from the customer, the customer will have favorable intentions as well. Besides, the feedback from the questionnaire that the researcher distributed also gives an impact to the company. All this feedback can upgrade the performance of the company. All this feedback can upgrade the performance of the company. There are several strategies that been recommended to RISDA which are they need to do promotion activities continuously by using the best medium of promotion mix such as advertising, sales promotion and direct marketing. These medium are the most effective medium in helping boost the product in the market.
format	Student Project
author	Mahamad Rabaai, Azilahani
author_facet	Mahamad Rabaai, Azilahani
author_sort	Mahamad Rabaai, Azilahani
title	The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai
title_short	The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai
title_full	The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai
title_fullStr	The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai
title_full_unstemmed	The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai
title_sort	effectiveness of promotion mix in commercializing rubber leaves handicraft / azilahani mahamad rabaai
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/24778/ http://ir.uitm.edu.my/id/eprint/24778/1/PPb_AZILAHANI%20MAHAMAD%20RABAAI%20M%20BM%2009_5.pdf
first_indexed	2023-09-18T23:13:20Z
last_indexed	2023-09-18T23:13:20Z
_version_	1777418948477714432

The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai

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