Brand equity and customer repurchase intention towards Agromas products / Ahmad Syakir Kadimin and Mohamad Hanafi Zainal
This study is conducted as a partial fulfillment of the coursework of Industrial Training Project Paper (MKT669). This title of study is “Brand Equity and Customer Repurchase Intention toward Agromas Products”. This study focused in four element of brand equity that is brand association, brand a...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/24616/ http://ir.uitm.edu.my/id/eprint/24616/1/PPb_AHMAD%20SYAKIR%20KADIMIN%20M%20BM%2013_5.pdf |