“Customer awareness in purchasing personal loan at Koperasi Pendidikan Islam Malaysia (Ukhwah) and the elements of marketing mix” / A.Samad A.Hamid
Creating customer awareness is a core business challenge which has attracted considerable business attention. There many attributes that can develop customer awareness which are Product, Price, Place and Promotion. Creating customer awareness is vital because when a customer know the existence of a...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2009
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/24552/ http://ir.uitm.edu.my/id/eprint/24552/1/PPb_A.SAMAD%20A.HAMID%20M%20BM%2009_5.pdf |
| id |
uitm-24552 |
|---|---|
| recordtype |
eprints |
| spelling |
uitm-245522019-07-25T04:19:43Z http://ir.uitm.edu.my/id/eprint/24552/ “Customer awareness in purchasing personal loan at Koperasi Pendidikan Islam Malaysia (Ukhwah) and the elements of marketing mix” / A.Samad A.Hamid A.Hamid, A.Samad Awareness Marketing research. Marketing research companies. Sales forecasting Local finance. Municipal finance. Including county, borough, commune, etc. Creating customer awareness is a core business challenge which has attracted considerable business attention. There many attributes that can develop customer awareness which are Product, Price, Place and Promotion. Creating customer awareness is vital because when a customer know the existence of a product, customer will tend to purchase if its can satisfy the need of customer. Customer awareness is the major driving force for business sustainability and in today’s competitive global marketplace, it is recognized that high customer awareness is essential for the success of the firm. From this research, we can conclude that the level of customer’s awareness is high which is neither agree nor disagree that they are aware towards purchasing loan at UKHWAH. This is because the mean score is 4.40. We also can conclude that the most influence factor is price. This is because mean score for price is the highest with 4.152. Lastly, we can conclude that independent variables of product and price have coefficient relationship with dependent relationship. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24552/1/PPb_A.SAMAD%20A.HAMID%20M%20BM%2009_5.pdf A.Hamid, A.Samad (2009) “Customer awareness in purchasing personal loan at Koperasi Pendidikan Islam Malaysia (Ukhwah) and the elements of marketing mix” / A.Samad A.Hamid. [Student Project] (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Awareness Marketing research. Marketing research companies. Sales forecasting Local finance. Municipal finance. Including county, borough, commune, etc. |
| spellingShingle |
Awareness Marketing research. Marketing research companies. Sales forecasting Local finance. Municipal finance. Including county, borough, commune, etc. A.Hamid, A.Samad “Customer awareness in purchasing personal loan at Koperasi Pendidikan Islam Malaysia (Ukhwah) and the elements of marketing mix” / A.Samad A.Hamid |
| description |
Creating customer awareness is a core business challenge which has attracted considerable business attention. There many attributes that can develop customer awareness which are Product, Price, Place and Promotion. Creating customer awareness is vital because when a customer know the existence of a product, customer will tend to purchase if its can satisfy the need of customer. Customer awareness is the major driving force for business sustainability and in today’s competitive global marketplace, it is recognized that high customer awareness is essential for the success of the firm.
From this research, we can conclude that the level of customer’s awareness is high which is neither agree nor disagree that they are aware towards purchasing loan at UKHWAH. This is because the mean score is 4.40. We also can conclude that the most influence factor is price. This is because mean score for price is the highest with 4.152. Lastly, we can conclude that independent variables of product and price have coefficient relationship with dependent relationship. |
| format |
Student Project |
| author |
A.Hamid, A.Samad |
| author_facet |
A.Hamid, A.Samad |
| author_sort |
A.Hamid, A.Samad |
| title |
“Customer awareness in purchasing personal loan at Koperasi Pendidikan Islam Malaysia (Ukhwah) and the elements of marketing mix” / A.Samad A.Hamid |
| title_short |
“Customer awareness in purchasing personal loan at Koperasi Pendidikan Islam Malaysia (Ukhwah) and the elements of marketing mix” / A.Samad A.Hamid |
| title_full |
“Customer awareness in purchasing personal loan at Koperasi Pendidikan Islam Malaysia (Ukhwah) and the elements of marketing mix” / A.Samad A.Hamid |
| title_fullStr |
“Customer awareness in purchasing personal loan at Koperasi Pendidikan Islam Malaysia (Ukhwah) and the elements of marketing mix” / A.Samad A.Hamid |
| title_full_unstemmed |
“Customer awareness in purchasing personal loan at Koperasi Pendidikan Islam Malaysia (Ukhwah) and the elements of marketing mix” / A.Samad A.Hamid |
| title_sort |
“customer awareness in purchasing personal loan at koperasi pendidikan islam malaysia (ukhwah) and the elements of marketing mix” / a.samad a.hamid |
| publisher |
Faculty of Business and Management |
| publishDate |
2009 |
| url |
http://ir.uitm.edu.my/id/eprint/24552/ http://ir.uitm.edu.my/id/eprint/24552/1/PPb_A.SAMAD%20A.HAMID%20M%20BM%2009_5.pdf |
| first_indexed |
2023-09-18T23:12:50Z |
| last_indexed |
2023-09-18T23:12:50Z |
| _version_ |
1777418916963811328 |