“Customer awareness in purchasing personal loan at Koperasi Pendidikan Islam Malaysia (Ukhwah) and the elements of marketing mix” / A.Samad A.Hamid
Creating customer awareness is a core business challenge which has attracted considerable business attention. There many attributes that can develop customer awareness which are Product, Price, Place and Promotion. Creating customer awareness is vital because when a customer know the existence of a...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2009
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| Online Access: | http://ir.uitm.edu.my/id/eprint/24552/ http://ir.uitm.edu.my/id/eprint/24552/1/PPb_A.SAMAD%20A.HAMID%20M%20BM%2009_5.pdf |