The impact of customer satisfaction on customer loyalty among MPC’s clients in East Coast Region (Pahang) / Halimah Ahmad Mahauddin

The objective of this research is to identify the customer satisfactions level towards CSF that affecting customer loyalty among the MPC’s clients, to know the relationship between the factors that contributes the customer loyalty (customer satisfaction with product or services, price, and servicepe...

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Bibliographic Details
Main Author: Ahmad Mahauddin, Halimah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2010
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/24278/
http://ir.uitm.edu.my/id/eprint/24278/1/PPb_HALIMAH%20%20AHMAD%20MAHAUDDIN%20BM%20T%2010_5.pdf