The importance of service quality that influence customer satisfaction in Hotel IPM Dungun /Adrian Seling Bilong

The purpose of this research is to study about the importance of SERVQUAL dimensions (reliability, responsiveness, assurance, empathy and tangibles) that influence customer satisfaction in Hotel IPM Dungun. This research is to identify the solutions of the problem occurs that face by Hotel IPM in d...

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Bibliographic Details
Main Author: Seling Bilong, Adrian
Format: Student Project
Language:English
Published: Faculty of Business and Management, Universiti Teknologi MARA,Terengganu 2010
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/24156/
http://ir.uitm.edu.my/id/eprint/24156/1/PPb_ADRIAN%20SELING%20BILONG%20BM%20T%2010_5.pdf