Enhancing customer perception and satisfaction: factors influencing customer service quality towards takaful insurance at Etiqa Takaful Berhad Temerloh / Farah Adibah Abdul Razak

This study is prepared in order to finish my study in Bachelor of Business Administration (Hons) Marketing. I choose to study about “Enhancing Customer Perception and Satisfaction: Factors Influence Customer Service Quality towards Takaful Insurance at Etiqa Takaful Berhad Temerloh Branch”. This pro...

Full description

Bibliographic Details
Main Author:	Abdul Razak, Farah Adibah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	H Social Sciences (General) Malaysia Insurance Insurance business. Insurance management
Online Access:	http://ir.uitm.edu.my/id/eprint/23664/ http://ir.uitm.edu.my/id/eprint/23664/1/PPb_FARAH%20ADIBAH%20ABDUL%20RAZAK%20BM%20T%2010_5.pdf

id	uitm-23664
recordtype	eprints
spelling	uitm-236642019-04-11T05:48:21Z http://ir.uitm.edu.my/id/eprint/23664/ Enhancing customer perception and satisfaction: factors influencing customer service quality towards takaful insurance at Etiqa Takaful Berhad Temerloh / Farah Adibah Abdul Razak Abdul Razak, Farah Adibah H Social Sciences (General) Malaysia Insurance Insurance business. Insurance management This study is prepared in order to finish my study in Bachelor of Business Administration (Hons) Marketing. I choose to study about “Enhancing Customer Perception and Satisfaction: Factors Influence Customer Service Quality towards Takaful Insurance at Etiqa Takaful Berhad Temerloh Branch”. This project paper contains of five chapters. It includes an introduction, literature review, research methodology and design, data analysis and interpretation and conclusion and recommendation. The purpose of this study is to identify the best factors that influence customer service quality towards Takaful insurance at Etiqa Takaful Berhad Temerloh and also to identify the level of customer service quality provided by Etiqa Takaful Berhad Temerloh. This study was conducted throughout the duration of five month practical training. The study generated full response rate from 40 respondents (customers) who are currently come Etiqa Takaful Berhad Temerloh for services. All the responses from the questionnaires given to the respondents were statistically analyzed with several statistically tool by using SPSS version 11.5. From the analysis, there are few output that researcher get in terms of reliability analysis, frequency distributions, descriptive statistics, Pearson’s Correlation Coefficient and also Linear Regression. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23664/1/PPb_FARAH%20ADIBAH%20ABDUL%20RAZAK%20BM%20T%2010_5.pdf Abdul Razak, Farah Adibah (2010) Enhancing customer perception and satisfaction: factors influencing customer service quality towards takaful insurance at Etiqa Takaful Berhad Temerloh / Farah Adibah Abdul Razak. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	H Social Sciences (General) Malaysia Insurance Insurance business. Insurance management
spellingShingle	H Social Sciences (General) Malaysia Insurance Insurance business. Insurance management Abdul Razak, Farah Adibah Enhancing customer perception and satisfaction: factors influencing customer service quality towards takaful insurance at Etiqa Takaful Berhad Temerloh / Farah Adibah Abdul Razak
description	This study is prepared in order to finish my study in Bachelor of Business Administration (Hons) Marketing. I choose to study about “Enhancing Customer Perception and Satisfaction: Factors Influence Customer Service Quality towards Takaful Insurance at Etiqa Takaful Berhad Temerloh Branch”. This project paper contains of five chapters. It includes an introduction, literature review, research methodology and design, data analysis and interpretation and conclusion and recommendation. The purpose of this study is to identify the best factors that influence customer service quality towards Takaful insurance at Etiqa Takaful Berhad Temerloh and also to identify the level of customer service quality provided by Etiqa Takaful Berhad Temerloh. This study was conducted throughout the duration of five month practical training. The study generated full response rate from 40 respondents (customers) who are currently come Etiqa Takaful Berhad Temerloh for services. All the responses from the questionnaires given to the respondents were statistically analyzed with several statistically tool by using SPSS version 11.5. From the analysis, there are few output that researcher get in terms of reliability analysis, frequency distributions, descriptive statistics, Pearson’s Correlation Coefficient and also Linear Regression.
format	Student Project
author	Abdul Razak, Farah Adibah
author_facet	Abdul Razak, Farah Adibah
author_sort	Abdul Razak, Farah Adibah
title	Enhancing customer perception and satisfaction: factors influencing customer service quality towards takaful insurance at Etiqa Takaful Berhad Temerloh / Farah Adibah Abdul Razak
title_short	Enhancing customer perception and satisfaction: factors influencing customer service quality towards takaful insurance at Etiqa Takaful Berhad Temerloh / Farah Adibah Abdul Razak
title_full	Enhancing customer perception and satisfaction: factors influencing customer service quality towards takaful insurance at Etiqa Takaful Berhad Temerloh / Farah Adibah Abdul Razak
title_fullStr	Enhancing customer perception and satisfaction: factors influencing customer service quality towards takaful insurance at Etiqa Takaful Berhad Temerloh / Farah Adibah Abdul Razak
title_full_unstemmed	Enhancing customer perception and satisfaction: factors influencing customer service quality towards takaful insurance at Etiqa Takaful Berhad Temerloh / Farah Adibah Abdul Razak
title_sort	enhancing customer perception and satisfaction: factors influencing customer service quality towards takaful insurance at etiqa takaful berhad temerloh / farah adibah abdul razak
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/23664/ http://ir.uitm.edu.my/id/eprint/23664/1/PPb_FARAH%20ADIBAH%20ABDUL%20RAZAK%20BM%20T%2010_5.pdf
first_indexed	2023-09-18T23:11:08Z
last_indexed	2023-09-18T23:11:08Z
_version_	1777418809418711040

Enhancing customer perception and satisfaction: factors influencing customer service quality towards takaful insurance at Etiqa Takaful Berhad Temerloh / Farah Adibah Abdul Razak

Similar Items