Enhancing customer perception and satisfaction: factors influencing customer service quality towards takaful insurance at Etiqa Takaful Berhad Temerloh / Farah Adibah Abdul Razak

This study is prepared in order to finish my study in Bachelor of Business Administration (Hons) Marketing. I choose to study about “Enhancing Customer Perception and Satisfaction: Factors Influence Customer Service Quality towards Takaful Insurance at Etiqa Takaful Berhad Temerloh Branch”. This pro...

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Bibliographic Details
Main Author: Abdul Razak, Farah Adibah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2010
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/23664/
http://ir.uitm.edu.my/id/eprint/23664/1/PPb_FARAH%20ADIBAH%20ABDUL%20RAZAK%20BM%20T%2010_5.pdf