Factors influencing customer’s satisfaction towards 5-star hotel services in Johor Bahru / Nurul Amanina Sulaiman
The purpose of this research is to study the factors influencing customer’s satisfaction towards 5-star hotel services in Johor Bahru. While service quality is considered as an important factor on generating customer satisfaction and repurchase intention. Methodology – The SERVQUAL Model develop...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/23612/ http://ir.uitm.edu.my/id/eprint/23612/1/PPb_NURUL%20AMANINA%20SULAIMAN%20M%20BM%2019_5.pdf |