Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar
Despite worldwide seriousness and ambiguity about the dumping of counterfeit products, there is limited research on this subject, particularly in understanding consumer purchase intentions of counterfeit products. In accordance with the Theory of Reason Action, this study focuses on factors that inf...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/23602/ http://ir.uitm.edu.my/id/eprint/23602/1/PPb_SYAHEERAH%20AISYAH%20AZHAR%20M%20BM%2019_5.pdf |