Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar

Despite worldwide seriousness and ambiguity about the dumping of counterfeit products, there is limited research on this subject, particularly in understanding consumer purchase intentions of counterfeit products. In accordance with the Theory of Reason Action, this study focuses on factors that inf...

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Bibliographic Details
Main Author: Azhar, Syaheerah Aisyah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/23602/
http://ir.uitm.edu.my/id/eprint/23602/1/PPb_SYAHEERAH%20AISYAH%20AZHAR%20M%20BM%2019_5.pdf