Factors influencing customers purchase intention towards organic food in Malaysia / Nurdiyana Madihah Badrul Hisham
The purpose of this research is to study about the factors that influencing customers purchase intention towards organic food in Malaysia. This research identifies the factors that attributes to purchase intention such as health consciousness, environmental concern, perceived value and food safety....
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/23568/ http://ir.uitm.edu.my/id/eprint/23568/1/PPb_NURDIYANA%20MADIHAH%20BADRUL%20HISHAM%20M%20BM%2019_5.pdf |