Factor influencing customer online purchase intention in cosmetic products / Nur Shafiqa Muhammad Marzuki

The purpose of this research is to examine the factors influencing online purchase intention on cosmetic product among online consumers in Malaysia. One of the aims of this study is to know the main factors that influencing online purchase intention on cosmetic product as previous research only focu...

Full description

Bibliographic Details
Main Author:	Muhammad Marzuki, Nur Shafiqa
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Social aspects. Social marketing Telemarketing. Internet marketing Retail trade Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/23551/ http://ir.uitm.edu.my/id/eprint/23551/1/PPb_NUR%20SHAFIQA%20MUHAMMAD%20MARZUKI%20M%20BM%2019_5.pdf

id	uitm-23551
recordtype	eprints
spelling	uitm-235512019-04-07T03:58:20Z http://ir.uitm.edu.my/id/eprint/23551/ Factor influencing customer online purchase intention in cosmetic products / Nur Shafiqa Muhammad Marzuki Muhammad Marzuki, Nur Shafiqa Social aspects. Social marketing Telemarketing. Internet marketing Retail trade Purchasing. Selling. Sales personnel. Sales executives The purpose of this research is to examine the factors influencing online purchase intention on cosmetic product among online consumers in Malaysia. One of the aims of this study is to know the main factors that influencing online purchase intention on cosmetic product as previous research only focused on conventional rather than e-business. This study is to observe the factors that influence relationship between the factors which are trust, perceived risk, shopping enjoyment, site design and online purchase intention as well as establish the significance of each factor in predicting online purchase intention on cosmetic product. Online questionnaires were distributed to the respondents from Melaka Tengah. Through the online questionnaires, the Statistical Programme for Social Sciences (SPSS) was used to analysis the data. Analyses were done to achieve the objectives of this study which are to determine the relationship between trust, perceived risk, shopping enjoyment and site design with online purchase intention and to identify the most influential factor towards online purchase intention. Lastly, the researcher hopes that this study will help online retailers to be more aware on what are the factors that influence online purchase intention on cosmetic products. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23551/1/PPb_NUR%20SHAFIQA%20MUHAMMAD%20MARZUKI%20M%20BM%2019_5.pdf Muhammad Marzuki, Nur Shafiqa (2019) Factor influencing customer online purchase intention in cosmetic products / Nur Shafiqa Muhammad Marzuki. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Social aspects. Social marketing Telemarketing. Internet marketing Retail trade Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Social aspects. Social marketing Telemarketing. Internet marketing Retail trade Purchasing. Selling. Sales personnel. Sales executives Muhammad Marzuki, Nur Shafiqa Factor influencing customer online purchase intention in cosmetic products / Nur Shafiqa Muhammad Marzuki
description	The purpose of this research is to examine the factors influencing online purchase intention on cosmetic product among online consumers in Malaysia. One of the aims of this study is to know the main factors that influencing online purchase intention on cosmetic product as previous research only focused on conventional rather than e-business. This study is to observe the factors that influence relationship between the factors which are trust, perceived risk, shopping enjoyment, site design and online purchase intention as well as establish the significance of each factor in predicting online purchase intention on cosmetic product. Online questionnaires were distributed to the respondents from Melaka Tengah. Through the online questionnaires, the Statistical Programme for Social Sciences (SPSS) was used to analysis the data. Analyses were done to achieve the objectives of this study which are to determine the relationship between trust, perceived risk, shopping enjoyment and site design with online purchase intention and to identify the most influential factor towards online purchase intention. Lastly, the researcher hopes that this study will help online retailers to be more aware on what are the factors that influence online purchase intention on cosmetic products.
format	Student Project
author	Muhammad Marzuki, Nur Shafiqa
author_facet	Muhammad Marzuki, Nur Shafiqa
author_sort	Muhammad Marzuki, Nur Shafiqa
title	Factor influencing customer online purchase intention in cosmetic products / Nur Shafiqa Muhammad Marzuki
title_short	Factor influencing customer online purchase intention in cosmetic products / Nur Shafiqa Muhammad Marzuki
title_full	Factor influencing customer online purchase intention in cosmetic products / Nur Shafiqa Muhammad Marzuki
title_fullStr	Factor influencing customer online purchase intention in cosmetic products / Nur Shafiqa Muhammad Marzuki
title_full_unstemmed	Factor influencing customer online purchase intention in cosmetic products / Nur Shafiqa Muhammad Marzuki
title_sort	factor influencing customer online purchase intention in cosmetic products / nur shafiqa muhammad marzuki
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23551/ http://ir.uitm.edu.my/id/eprint/23551/1/PPb_NUR%20SHAFIQA%20MUHAMMAD%20MARZUKI%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:10:55Z
last_indexed	2023-09-18T23:10:55Z
_version_	1777418795762057216

Factor influencing customer online purchase intention in cosmetic products / Nur Shafiqa Muhammad Marzuki

Similar Items