Factor influencing customer online purchase intention in cosmetic products / Nur Shafiqa Muhammad Marzuki

The purpose of this research is to examine the factors influencing online purchase intention on cosmetic product among online consumers in Malaysia. One of the aims of this study is to know the main factors that influencing online purchase intention on cosmetic product as previous research only focu...

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Bibliographic Details
Main Author: Muhammad Marzuki, Nur Shafiqa
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/23551/
http://ir.uitm.edu.my/id/eprint/23551/1/PPb_NUR%20SHAFIQA%20MUHAMMAD%20MARZUKI%20M%20BM%2019_5.pdf