Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal

Since the past few decades, the cosmetic industry has been growing speedily and cosmetic industry is an industry that quick expanding globally. The increasing numbers of new cosmetic firms penetrating the market have thrived this beauty business and caused a greatly competitive environment. For that...

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Main Author:	Jamal, Nur Ainul Mardiah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Affection. Feeling. Emotion Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/23521/ http://ir.uitm.edu.my/id/eprint/23521/1/PPb_NUR%20AINUL%20MARDIAH%20JAMAL%20M%20BM%2019_5.pdf

id	uitm-23521
recordtype	eprints
spelling	uitm-235212019-04-07T03:17:34Z http://ir.uitm.edu.my/id/eprint/23521/ Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal Jamal, Nur Ainul Mardiah Affection. Feeling. Emotion Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Since the past few decades, the cosmetic industry has been growing speedily and cosmetic industry is an industry that quick expanding globally. The increasing numbers of new cosmetic firms penetrating the market have thrived this beauty business and caused a greatly competitive environment. For that reason, cosmetic companies need to constantly develop their business activities with the aim to stay and draw the attention of new customers by creating values and meet their needs to comprehend and satisfy their customers. In Malaysia, the cosmetics industry is also rapidly growing at a yearly rate of 13% due to the number of working women are increasing, improved development and the rising of self-awareness as a result of education. The purpose of this research is to investigate the influence of quality, country of origin, brand image and emotional value on the purchase intention to buy global brands cosmetic among millennial. The researcher distributed the questionnaire to collect 150 responses from millennial-aged 16-36 years old in Melaka. Data collected were analyzed by using multiple linear regression. The results found that emotional value positively influenced the purchase intention to buy global brands cosmetic. However, quality, country of origin and brand image are not significant. The findings might advantage cosmetics firms and marketers to well comprehend essential factors affecting cosmetics purchase intention among Malaysian consumers in order to better strive in the global and the domestic market. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23521/1/PPb_NUR%20AINUL%20MARDIAH%20JAMAL%20M%20BM%2019_5.pdf Jamal, Nur Ainul Mardiah (2019) Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Affection. Feeling. Emotion Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Affection. Feeling. Emotion Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Jamal, Nur Ainul Mardiah Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal
description	Since the past few decades, the cosmetic industry has been growing speedily and cosmetic industry is an industry that quick expanding globally. The increasing numbers of new cosmetic firms penetrating the market have thrived this beauty business and caused a greatly competitive environment. For that reason, cosmetic companies need to constantly develop their business activities with the aim to stay and draw the attention of new customers by creating values and meet their needs to comprehend and satisfy their customers. In Malaysia, the cosmetics industry is also rapidly growing at a yearly rate of 13% due to the number of working women are increasing, improved development and the rising of self-awareness as a result of education. The purpose of this research is to investigate the influence of quality, country of origin, brand image and emotional value on the purchase intention to buy global brands cosmetic among millennial. The researcher distributed the questionnaire to collect 150 responses from millennial-aged 16-36 years old in Melaka. Data collected were analyzed by using multiple linear regression. The results found that emotional value positively influenced the purchase intention to buy global brands cosmetic. However, quality, country of origin and brand image are not significant. The findings might advantage cosmetics firms and marketers to well comprehend essential factors affecting cosmetics purchase intention among Malaysian consumers in order to better strive in the global and the domestic market.
format	Student Project
author	Jamal, Nur Ainul Mardiah
author_facet	Jamal, Nur Ainul Mardiah
author_sort	Jamal, Nur Ainul Mardiah
title	Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal
title_short	Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal
title_full	Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal
title_fullStr	Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal
title_full_unstemmed	Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal
title_sort	determinants of purchase intention to buy global brands cosmetic among millennial / nur ainul mardiah jamal
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23521/ http://ir.uitm.edu.my/id/eprint/23521/1/PPb_NUR%20AINUL%20MARDIAH%20JAMAL%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:10:51Z
last_indexed	2023-09-18T23:10:51Z
_version_	1777418792257716224

Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal

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