Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal
Since the past few decades, the cosmetic industry has been growing speedily and cosmetic industry is an industry that quick expanding globally. The increasing numbers of new cosmetic firms penetrating the market have thrived this beauty business and caused a greatly competitive environment. For that...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/23521/ http://ir.uitm.edu.my/id/eprint/23521/1/PPb_NUR%20AINUL%20MARDIAH%20JAMAL%20M%20BM%2019_5.pdf |