Factors influencing students’ intention to purchase counterfeit sport products / Mohamad Syafiq Mohd Sharif
The consumption of counterfeit product has attracted great attention. Therefore, this study conducted to determine the factors influencing intention to purchase counterfeit sport product. Three out of four independent variables were taken from Theory of Planned Behavior (TPB). The influencing factor...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/23465/ http://ir.uitm.edu.my/id/eprint/23465/1/PPb_MOHAMAD%20SYAFIQ%20MOHD%20SHARIF%20M%20BM%2019_5.pdf |