Factors influencing customer’s purchase intention towards Halal cosmetics among young adults / Azaliana Ayob
Muslim population has been increasing globally over the years. Increasing along with it is the awareness of halal consumption. Many Muslims are becoming more aware towards the Halal idea and it has now not limited to food segment but non-food segment as well such as personal care, toiletries, fragra...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/23443/ http://ir.uitm.edu.my/id/eprint/23443/1/PPb_AZALIANA%20AYOB%20M%20BM%2019_5.pdf |