Group creativity and personality traits among Malaysian product design students / Wan Zaiyana Mohd Yusof and Amer Shakir Zainol

Brainstorming is a series of procedures (rules) designed to maximize the productivity of groups engaged in idea generation by reducing process losses, popularized by Osborn an advertising executive. This technique is always used by an organization in industrial design context. Students in industrial...

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Main Authors:	Mohd Yusof, Wan Zaiyana, Zainol, Amer Shakir
Format:	Research Reports
Language:	English
Published:	Research Management Institute (RMI) 2010
Subjects:	Institutions of higher education School life. Student manners and customs. Students
Online Access:	http://ir.uitm.edu.my/id/eprint/23243/ http://ir.uitm.edu.my/id/eprint/23243/1/LP_WAN%20ZAIYANA%20MOHD%20YUSOF%20RMI%2010_5.pdf

id	uitm-23243
recordtype	eprints
spelling	uitm-232432019-02-22T02:30:08Z http://ir.uitm.edu.my/id/eprint/23243/ Group creativity and personality traits among Malaysian product design students / Wan Zaiyana Mohd Yusof and Amer Shakir Zainol Mohd Yusof, Wan Zaiyana Zainol, Amer Shakir Institutions of higher education School life. Student manners and customs. Students Brainstorming is a series of procedures (rules) designed to maximize the productivity of groups engaged in idea generation by reducing process losses, popularized by Osborn an advertising executive. This technique is always used by an organization in industrial design context. Students in industrial design are also exposed with this technique to generate the creative ideas. The main concern in this tool is increasing creativity in organization. This study examines the effects of personality traits on, evaluation apprehension among students in group brainstorming. Using a quasi experimental research design, 460 university students from 6 different universities have participated in this study. The hypotheses of this study are tested using Partial Least Squares (PLS). Results reveal that of the three personality traits, Extraversion, emotional stability, and openness are negatively significant related to the evaluation apprehension. The results are of potential interest to industrial design context, educators, and researchers. Also this study responds to call for further brainstorming research. Research Management Institute (RMI) 2010 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23243/1/LP_WAN%20ZAIYANA%20MOHD%20YUSOF%20RMI%2010_5.pdf Mohd Yusof, Wan Zaiyana and Zainol, Amer Shakir (2010) Group creativity and personality traits among Malaysian product design students / Wan Zaiyana Mohd Yusof and Amer Shakir Zainol. [Research Reports] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Institutions of higher education School life. Student manners and customs. Students
spellingShingle	Institutions of higher education School life. Student manners and customs. Students Mohd Yusof, Wan Zaiyana Zainol, Amer Shakir Group creativity and personality traits among Malaysian product design students / Wan Zaiyana Mohd Yusof and Amer Shakir Zainol
description	Brainstorming is a series of procedures (rules) designed to maximize the productivity of groups engaged in idea generation by reducing process losses, popularized by Osborn an advertising executive. This technique is always used by an organization in industrial design context. Students in industrial design are also exposed with this technique to generate the creative ideas. The main concern in this tool is increasing creativity in organization. This study examines the effects of personality traits on, evaluation apprehension among students in group brainstorming. Using a quasi experimental research design, 460 university students from 6 different universities have participated in this study. The hypotheses of this study are tested using Partial Least Squares (PLS). Results reveal that of the three personality traits, Extraversion, emotional stability, and openness are negatively significant related to the evaluation apprehension. The results are of potential interest to industrial design context, educators, and researchers. Also this study responds to call for further brainstorming research.
format	Research Reports
author	Mohd Yusof, Wan Zaiyana Zainol, Amer Shakir
author_facet	Mohd Yusof, Wan Zaiyana Zainol, Amer Shakir
author_sort	Mohd Yusof, Wan Zaiyana
title	Group creativity and personality traits among Malaysian product design students / Wan Zaiyana Mohd Yusof and Amer Shakir Zainol
title_short	Group creativity and personality traits among Malaysian product design students / Wan Zaiyana Mohd Yusof and Amer Shakir Zainol
title_full	Group creativity and personality traits among Malaysian product design students / Wan Zaiyana Mohd Yusof and Amer Shakir Zainol
title_fullStr	Group creativity and personality traits among Malaysian product design students / Wan Zaiyana Mohd Yusof and Amer Shakir Zainol
title_full_unstemmed	Group creativity and personality traits among Malaysian product design students / Wan Zaiyana Mohd Yusof and Amer Shakir Zainol
title_sort	group creativity and personality traits among malaysian product design students / wan zaiyana mohd yusof and amer shakir zainol
publisher	Research Management Institute (RMI)
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/23243/ http://ir.uitm.edu.my/id/eprint/23243/1/LP_WAN%20ZAIYANA%20MOHD%20YUSOF%20RMI%2010_5.pdf
first_indexed	2023-09-18T23:10:22Z
last_indexed	2023-09-18T23:10:22Z
_version_	1777418761613082624

Group creativity and personality traits among Malaysian product design students / Wan Zaiyana Mohd Yusof and Amer Shakir Zainol

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