Group creativity and personality traits among Malaysian product design students / Wan Zaiyana Mohd Yusof and Amer Shakir Zainol
Brainstorming is a series of procedures (rules) designed to maximize the productivity of groups engaged in idea generation by reducing process losses, popularized by Osborn an advertising executive. This technique is always used by an organization in industrial design context. Students in industrial...
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| Format: | Research Reports |
| Language: | English |
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Research Management Institute (RMI)
2010
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| Online Access: | http://ir.uitm.edu.my/id/eprint/23243/ http://ir.uitm.edu.my/id/eprint/23243/1/LP_WAN%20ZAIYANA%20MOHD%20YUSOF%20RMI%2010_5.pdf |