Effectiveness of the corrective and preventive action program made by Oleochemicals (M) Sdn Bhd towards customer complaint under company product / Nor Hashimah Omar

It is important for the industrial marketer to understand and effectively manage the process of complaining behavior in which dissatisfied buyers typically engage. By better managing this process, marketers can improve customer loyalty and prevent buyers from undertaking further complaining behavior...

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Bibliographic Details
Main Author:	Omar, Nor Hashimah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2005
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Consumer complaints. Complaint letters
Online Access:	http://ir.uitm.edu.my/id/eprint/22361/ http://ir.uitm.edu.my/id/eprint/22361/1/PPb_NOR%20HASHIMAH%20OMAR%20M%20BM%2005_5.pdf

id	uitm-22361
recordtype	eprints
spelling	uitm-223612018-12-26T02:20:01Z http://ir.uitm.edu.my/id/eprint/22361/ Effectiveness of the corrective and preventive action program made by Oleochemicals (M) Sdn Bhd towards customer complaint under company product / Nor Hashimah Omar Omar, Nor Hashimah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Consumer complaints. Complaint letters It is important for the industrial marketer to understand and effectively manage the process of complaining behavior in which dissatisfied buyers typically engage. By better managing this process, marketers can improve customer loyalty and prevent buyers from undertaking further complaining behavior, which may damage the seller's reputation. Reports on the types of order problems that occur with suppliers, as well as buyers' perceptions of the effectiveness of supplier responses to different types of complaints from the buyer. Faculty of Business and Management 2005 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/22361/1/PPb_NOR%20HASHIMAH%20OMAR%20M%20BM%2005_5.pdf Omar, Nor Hashimah (2005) Effectiveness of the corrective and preventive action program made by Oleochemicals (M) Sdn Bhd towards customer complaint under company product / Nor Hashimah Omar. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Consumer complaints. Complaint letters
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Consumer complaints. Complaint letters Omar, Nor Hashimah Effectiveness of the corrective and preventive action program made by Oleochemicals (M) Sdn Bhd towards customer complaint under company product / Nor Hashimah Omar
description	It is important for the industrial marketer to understand and effectively manage the process of complaining behavior in which dissatisfied buyers typically engage. By better managing this process, marketers can improve customer loyalty and prevent buyers from undertaking further complaining behavior, which may damage the seller's reputation. Reports on the types of order problems that occur with suppliers, as well as buyers' perceptions of the effectiveness of supplier responses to different types of complaints from the buyer.
format	Student Project
author	Omar, Nor Hashimah
author_facet	Omar, Nor Hashimah
author_sort	Omar, Nor Hashimah
title	Effectiveness of the corrective and preventive action program made by Oleochemicals (M) Sdn Bhd towards customer complaint under company product / Nor Hashimah Omar
title_short	Effectiveness of the corrective and preventive action program made by Oleochemicals (M) Sdn Bhd towards customer complaint under company product / Nor Hashimah Omar
title_full	Effectiveness of the corrective and preventive action program made by Oleochemicals (M) Sdn Bhd towards customer complaint under company product / Nor Hashimah Omar
title_fullStr	Effectiveness of the corrective and preventive action program made by Oleochemicals (M) Sdn Bhd towards customer complaint under company product / Nor Hashimah Omar
title_full_unstemmed	Effectiveness of the corrective and preventive action program made by Oleochemicals (M) Sdn Bhd towards customer complaint under company product / Nor Hashimah Omar
title_sort	effectiveness of the corrective and preventive action program made by oleochemicals (m) sdn bhd towards customer complaint under company product / nor hashimah omar
publisher	Faculty of Business and Management
publishDate	2005
url	http://ir.uitm.edu.my/id/eprint/22361/ http://ir.uitm.edu.my/id/eprint/22361/1/PPb_NOR%20HASHIMAH%20OMAR%20M%20BM%2005_5.pdf
first_indexed	2023-09-18T23:08:30Z
last_indexed	2023-09-18T23:08:30Z
_version_	1777418644742995968

Effectiveness of the corrective and preventive action program made by Oleochemicals (M) Sdn Bhd towards customer complaint under company product / Nor Hashimah Omar

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