Effectiveness of the corrective and preventive action program made by Oleochemicals (M) Sdn Bhd towards customer complaint under company product / Nor Hashimah Omar
It is important for the industrial marketer to understand and effectively manage the process of complaining behavior in which dissatisfied buyers typically engage. By better managing this process, marketers can improve customer loyalty and prevent buyers from undertaking further complaining behavior...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2005
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| Online Access: | http://ir.uitm.edu.my/id/eprint/22361/ http://ir.uitm.edu.my/id/eprint/22361/1/PPb_NOR%20HASHIMAH%20OMAR%20M%20BM%2005_5.pdf |