Understanding the engagement and consequences of user generated online video and its virality towards generation Y political inclination / Wan Hartini Wan Zainodin
This qualitative study focuses the engagement and consequences of user generated online video and its virality towards Gen Y political inclination. To gain insights on the central focus of this study, six research questions were addressed : (1) Why Gen Y are utilizing the User-generated online video...
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| Format: | Book Section |
| Language: | English |
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Institute of Graduate Studies, UiTM
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/22262/ http://ir.uitm.edu.my/id/eprint/22262/1/ABS_WAN%20HARTINI%20WAN%20ZAINODIN%20TDRS%20VOL%2014%20IGS%2018.pdf |