Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar

The purpose of study is to identify factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry. A review of the study in each area identifies key findings, collecting results and problem statement. This research will review’s the celebrity endors...

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Bibliographic Details
Main Author: Wan Iskandar, Wan Farah Nadia
Format: Student Project
Language:English
Published: Faculty of Business and Management 2018
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/21791/
http://ir.uitm.edu.my/id/eprint/21791/1/PPb_WAN%20FARAH%20NADIA%20WAN%20ISKANDAR%20M%20BM%2018_5.pdf