Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari

The cosmetic industry is one of the fastest industry that rapidly grow and profitable for the country. There are few studies within male branded cosmetic products since people always thought cosmetic is related to make-up. However, this study is emphasized on male branded cosmetic products. The purp...

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Main Author:	Johari, Nurul Filza Irdina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Mangement 2018
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Malaysia Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/21756/ http://ir.uitm.edu.my/id/eprint/21756/1/PPb_NURUL%20FILZA%20IRDINA%20JOHARI%20M%20BM%2018_5.pdf

id	uitm-21756
recordtype	eprints
spelling	uitm-217562018-12-18T08:51:22Z http://ir.uitm.edu.my/id/eprint/21756/ Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari Johari, Nurul Filza Irdina Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Malaysia Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The cosmetic industry is one of the fastest industry that rapidly grow and profitable for the country. There are few studies within male branded cosmetic products since people always thought cosmetic is related to make-up. However, this study is emphasized on male branded cosmetic products. The purpose of this research to study brand equity and purchase intention of male branded cosmetics. The study measures the equity of the brand and identifies the impact of brand equity on purchase intentions. There are four variables for this study, which are brand awareness, brand association, brand loyalty and perceived quality. This study is focused on male consumer in Nilai and Bangi. There are 126 questionnaires has been distributed. The results from this study shows brand awareness is giving the most impact towards purchase intention. Besides that, this study has used convenience sampling to distribute the questionnaires. This study also used SPSS to get correlation and regression data. Faculty of Business and Mangement 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21756/1/PPb_NURUL%20FILZA%20IRDINA%20JOHARI%20M%20BM%2018_5.pdf Johari, Nurul Filza Irdina (2018) Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Malaysia Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Malaysia Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Johari, Nurul Filza Irdina Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari
description	The cosmetic industry is one of the fastest industry that rapidly grow and profitable for the country. There are few studies within male branded cosmetic products since people always thought cosmetic is related to make-up. However, this study is emphasized on male branded cosmetic products. The purpose of this research to study brand equity and purchase intention of male branded cosmetics. The study measures the equity of the brand and identifies the impact of brand equity on purchase intentions. There are four variables for this study, which are brand awareness, brand association, brand loyalty and perceived quality. This study is focused on male consumer in Nilai and Bangi. There are 126 questionnaires has been distributed. The results from this study shows brand awareness is giving the most impact towards purchase intention. Besides that, this study has used convenience sampling to distribute the questionnaires. This study also used SPSS to get correlation and regression data.
format	Student Project
author	Johari, Nurul Filza Irdina
author_facet	Johari, Nurul Filza Irdina
author_sort	Johari, Nurul Filza Irdina
title	Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari
title_short	Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari
title_full	Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari
title_fullStr	Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari
title_full_unstemmed	Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari
title_sort	brand equity and purchase intention of male branded cosmetic products / nurul filza irdina johari
publisher	Faculty of Business and Mangement
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21756/ http://ir.uitm.edu.my/id/eprint/21756/1/PPb_NURUL%20FILZA%20IRDINA%20JOHARI%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:07:15Z
last_indexed	2023-09-18T23:07:15Z
_version_	1777418565625839616

Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari

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