Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari
The cosmetic industry is one of the fastest industry that rapidly grow and profitable for the country. There are few studies within male branded cosmetic products since people always thought cosmetic is related to make-up. However, this study is emphasized on male branded cosmetic products. The purp...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Mangement
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21756/ http://ir.uitm.edu.my/id/eprint/21756/1/PPb_NURUL%20FILZA%20IRDINA%20JOHARI%20M%20BM%2018_5.pdf |