Muslim consumer awareness towards Halal food product in Malaysia / Nurfarahetika Mohamed As'hari

Halal trend has become the lifestyle of a muslims consumers all over the world. Since Malaysia is leading towards the global halal hub, this research it is essential to give some ideas on Muslims consumers towards Halal food. The objective of this research is to measure the awareness towards halal f...

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Bibliographic Details
Main Author:	Mohamed As'hari, Nurfarahetika
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2015
Subjects:	Food industry and trade. Halal food industry. Certification
Online Access:	http://ir.uitm.edu.my/id/eprint/21711/ http://ir.uitm.edu.my/id/eprint/21711/7/PPb_NURFARAHETIKA%20MOHAMED%20AS%27HARI%20J%20BM15_5.pdf

id	uitm-21711
recordtype	eprints
spelling	uitm-217112018-11-12T08:11:27Z http://ir.uitm.edu.my/id/eprint/21711/ Muslim consumer awareness towards Halal food product in Malaysia / Nurfarahetika Mohamed As'hari Mohamed As'hari, Nurfarahetika Food industry and trade. Halal food industry. Certification Halal trend has become the lifestyle of a muslims consumers all over the world. Since Malaysia is leading towards the global halal hub, this research it is essential to give some ideas on Muslims consumers towards Halal food. The objective of this research is to measure the awareness towards halal food products in Malaysia which primarily a Muslim country. Given the importance responsibility of halal awareness as being a Muslims and their obligations to meet Shariah compliant, consequently, the research addresses to elucidate determinants on awareness towards halal food product in Malaysia. There are many factors bearing on the awareness of halal food products but on previous studies, it focused mostly on the halal certification logo. In order to load the void, this research proves that there are other factors that influence awareness towards halal food. Using the factor analysis, it shows that halal information, religious values, safety, health, exclusivity and marketing are the determinants on muslims’ awareness towards halal food product. Keywords : Awareness, Halal, Muslim Consumer, Food Product, Shariah Compliant. Faculty of Business Management 2015 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21711/7/PPb_NURFARAHETIKA%20MOHAMED%20AS%27HARI%20J%20BM15_5.pdf Mohamed As'hari, Nurfarahetika (2015) Muslim consumer awareness towards Halal food product in Malaysia / Nurfarahetika Mohamed As'hari. [Student Project] (Submitted)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Food industry and trade. Halal food industry. Certification
spellingShingle	Food industry and trade. Halal food industry. Certification Mohamed As'hari, Nurfarahetika Muslim consumer awareness towards Halal food product in Malaysia / Nurfarahetika Mohamed As'hari
description	Halal trend has become the lifestyle of a muslims consumers all over the world. Since Malaysia is leading towards the global halal hub, this research it is essential to give some ideas on Muslims consumers towards Halal food. The objective of this research is to measure the awareness towards halal food products in Malaysia which primarily a Muslim country. Given the importance responsibility of halal awareness as being a Muslims and their obligations to meet Shariah compliant, consequently, the research addresses to elucidate determinants on awareness towards halal food product in Malaysia. There are many factors bearing on the awareness of halal food products but on previous studies, it focused mostly on the halal certification logo. In order to load the void, this research proves that there are other factors that influence awareness towards halal food. Using the factor analysis, it shows that halal information, religious values, safety, health, exclusivity and marketing are the determinants on muslims’ awareness towards halal food product. Keywords : Awareness, Halal, Muslim Consumer, Food Product, Shariah Compliant.
format	Student Project
author	Mohamed As'hari, Nurfarahetika
author_facet	Mohamed As'hari, Nurfarahetika
author_sort	Mohamed As'hari, Nurfarahetika
title	Muslim consumer awareness towards Halal food product in Malaysia / Nurfarahetika Mohamed As'hari
title_short	Muslim consumer awareness towards Halal food product in Malaysia / Nurfarahetika Mohamed As'hari
title_full	Muslim consumer awareness towards Halal food product in Malaysia / Nurfarahetika Mohamed As'hari
title_fullStr	Muslim consumer awareness towards Halal food product in Malaysia / Nurfarahetika Mohamed As'hari
title_full_unstemmed	Muslim consumer awareness towards Halal food product in Malaysia / Nurfarahetika Mohamed As'hari
title_sort	muslim consumer awareness towards halal food product in malaysia / nurfarahetika mohamed as'hari
publisher	Faculty of Business Management
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/21711/ http://ir.uitm.edu.my/id/eprint/21711/7/PPb_NURFARAHETIKA%20MOHAMED%20AS%27HARI%20J%20BM15_5.pdf
first_indexed	2023-09-18T23:07:09Z
last_indexed	2023-09-18T23:07:09Z
_version_	1777418559319703552

Muslim consumer awareness towards Halal food product in Malaysia / Nurfarahetika Mohamed As'hari

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