The impact of service quality dimension towards customer satisfaction at Melaka International Trade Centre / Nur Fitra Azira Yusop
The purpose of the study is to identify the relationship between customer satisfaction and service quality dimension at event organizing by MITC. A survey were conducted amongst the customers who make a reservation at Buffet Ramadhan MITC. In this study, there are four (4) factors were adopted which...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21658/ http://ir.uitm.edu.my/id/eprint/21658/1/PPb_NUR%20FITRA%20AZIRA%20YUSOP%20M%20BM%2018_5.pdf |
| Summary: | The purpose of the study is to identify the relationship between customer satisfaction and service quality dimension at event organizing by MITC. A survey were conducted amongst the customers who make a reservation at Buffet Ramadhan MITC. In this study, there are four (4) factors were adopted which is responsiveness, tangibility, assurance and reliability. This factor will be analyses whether there is a significant relationship with customer satisfaction or not. A total of 125 of respondent were selected randomly using a convenience sampling. The finding shows that, there is a significant relationship between service quality dimension and customer satisfaction. And some recommendation were provided by the researcher for the future research about the service quality dimensions. |
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