Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan
The aim of this research is to examine factors affecting generation Y towards intention to purchase green product. In today’s society whereby technology is rapidly growing day by day, it is one of the main causes towards the changes in the environment. Nevertheless, these changes in the environment...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21606/ http://ir.uitm.edu.my/id/eprint/21606/1/PPb_NUR%20ANIS%20NOR%20AZLAN%20M%20%20BM%2018_5.pdf |