Millennial women preferences on bricks-and-mortar retail, in the era of digitalization: a study of fashion industry / Fatin Fasihah Mohd Zainy

The purpose of this research is to identify the most significant variable to measure determinants of the millennial women preferences on bricks-and-mortar retail in the era of digitalization, which is a study of fashion industry. There are five independent variables to measure the millennial women p...

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Main Author:	Mohd Zainy, Fatin Fasihah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	HF Commerce Retail trade Women. Feminism Dressmaking and women's tailoring. Fashion
Online Access:	http://ir.uitm.edu.my/id/eprint/21531/ http://ir.uitm.edu.my/id/eprint/21531/1/PPb_FATIN%20FASIHAH%20MOHD%20ZAINY%20M%20BM%2018_5.pdf

id	uitm-21531
recordtype	eprints
spelling	uitm-215312018-11-13T09:00:04Z http://ir.uitm.edu.my/id/eprint/21531/ Millennial women preferences on bricks-and-mortar retail, in the era of digitalization: a study of fashion industry / Fatin Fasihah Mohd Zainy Mohd Zainy, Fatin Fasihah HF Commerce Retail trade Women. Feminism Dressmaking and women's tailoring. Fashion The purpose of this research is to identify the most significant variable to measure determinants of the millennial women preferences on bricks-and-mortar retail in the era of digitalization, which is a study of fashion industry. There are five independent variables to measure the millennial women preferences on bricks-and-mortar retail which are product assortment, product value, services provided, facilities and atmosphere. The research is being conducted towards millennial women which is in the range of age 20 years old to 38 years old. The information is gathered by distribution of questionnaire to the respondents by using convenience sampling. Out of 300 questionnaires distributed, only 128 questionnaires comply with the chriterion needed. The feedbacks on the answered questionnaires was analyzed and summarized by using the Statistical Package for Social Science (SPSS). Statistical analysis such as frequency analysis, reliability analysis, correlation analysis and multiple regressions were used. The results of the research shows that out of five independent variables, only three of the variables which are services provided, facilities, and atmosphere are significant while product assortment and product value are not significant towards millennial women preferences on bricks-and-mortar retail. The findings of this study may contribute to strategic planning of how to maintain the availability of bricks-and mortar store in this era of digitalization. Several suggestions for future research are also presented in this study. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21531/1/PPb_FATIN%20FASIHAH%20MOHD%20ZAINY%20M%20BM%2018_5.pdf Mohd Zainy, Fatin Fasihah (2018) Millennial women preferences on bricks-and-mortar retail, in the era of digitalization: a study of fashion industry / Fatin Fasihah Mohd Zainy. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	HF Commerce Retail trade Women. Feminism Dressmaking and women's tailoring. Fashion
spellingShingle	HF Commerce Retail trade Women. Feminism Dressmaking and women's tailoring. Fashion Mohd Zainy, Fatin Fasihah Millennial women preferences on bricks-and-mortar retail, in the era of digitalization: a study of fashion industry / Fatin Fasihah Mohd Zainy
description	The purpose of this research is to identify the most significant variable to measure determinants of the millennial women preferences on bricks-and-mortar retail in the era of digitalization, which is a study of fashion industry. There are five independent variables to measure the millennial women preferences on bricks-and-mortar retail which are product assortment, product value, services provided, facilities and atmosphere. The research is being conducted towards millennial women which is in the range of age 20 years old to 38 years old. The information is gathered by distribution of questionnaire to the respondents by using convenience sampling. Out of 300 questionnaires distributed, only 128 questionnaires comply with the chriterion needed. The feedbacks on the answered questionnaires was analyzed and summarized by using the Statistical Package for Social Science (SPSS). Statistical analysis such as frequency analysis, reliability analysis, correlation analysis and multiple regressions were used. The results of the research shows that out of five independent variables, only three of the variables which are services provided, facilities, and atmosphere are significant while product assortment and product value are not significant towards millennial women preferences on bricks-and-mortar retail. The findings of this study may contribute to strategic planning of how to maintain the availability of bricks-and mortar store in this era of digitalization. Several suggestions for future research are also presented in this study.
format	Student Project
author	Mohd Zainy, Fatin Fasihah
author_facet	Mohd Zainy, Fatin Fasihah
author_sort	Mohd Zainy, Fatin Fasihah
title	Millennial women preferences on bricks-and-mortar retail, in the era of digitalization: a study of fashion industry / Fatin Fasihah Mohd Zainy
title_short	Millennial women preferences on bricks-and-mortar retail, in the era of digitalization: a study of fashion industry / Fatin Fasihah Mohd Zainy
title_full	Millennial women preferences on bricks-and-mortar retail, in the era of digitalization: a study of fashion industry / Fatin Fasihah Mohd Zainy
title_fullStr	Millennial women preferences on bricks-and-mortar retail, in the era of digitalization: a study of fashion industry / Fatin Fasihah Mohd Zainy
title_full_unstemmed	Millennial women preferences on bricks-and-mortar retail, in the era of digitalization: a study of fashion industry / Fatin Fasihah Mohd Zainy
title_sort	millennial women preferences on bricks-and-mortar retail, in the era of digitalization: a study of fashion industry / fatin fasihah mohd zainy
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21531/ http://ir.uitm.edu.my/id/eprint/21531/1/PPb_FATIN%20FASIHAH%20MOHD%20ZAINY%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:06:45Z
last_indexed	2023-09-18T23:06:45Z
_version_	1777418534619447296

Millennial women preferences on bricks-and-mortar retail, in the era of digitalization: a study of fashion industry / Fatin Fasihah Mohd Zainy

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