Millennial women preferences on bricks-and-mortar retail, in the era of digitalization: a study of fashion industry / Fatin Fasihah Mohd Zainy
The purpose of this research is to identify the most significant variable to measure determinants of the millennial women preferences on bricks-and-mortar retail in the era of digitalization, which is a study of fashion industry. There are five independent variables to measure the millennial women p...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21531/ http://ir.uitm.edu.my/id/eprint/21531/1/PPb_FATIN%20FASIHAH%20MOHD%20ZAINY%20M%20BM%2018_5.pdf |