The impact of celebrity endorsement on customers buying behaviour towards millennials in Melaka Tengah / Farith Azizi Mohayyaddin Abdul Kader

The impact of celebrity endorsement on customers buying behaviour towards millennials in Melaka Tengah / Farith Azizi Mohayyaddin Abdul Kader

This study examines on Celebrity Endorsement and Customers Buying Behaviour. The results were collected from 346 numbers of respondents through a questionnaires. A survey consisting of 25 questions that uses a Likert Scale questions to establishing measurable values from the respondents. The data an...

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Bibliographic Details
Main Author: Mohayyaddin Abdul Kader, Farith Azizi
Format: Student Project
Language:English
Published: Faculty of Business and Management 2018
Subjects:
HF Commerce
Marketing
Market segmentation. Target marketing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Online Access:http://ir.uitm.edu.my/id/eprint/21530/
http://ir.uitm.edu.my/id/eprint/21530/1/PPb_FARITH%20AZIZI%20MOHAYYADDIN%20ABDUL%20KADER%20M%20BM%2018_5.pdf

Internet

http://ir.uitm.edu.my/id/eprint/21530/
http://ir.uitm.edu.my/id/eprint/21530/1/PPb_FARITH%20AZIZI%20MOHAYYADDIN%20ABDUL%20KADER%20M%20BM%2018_5.pdf

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