Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong
The growth of imitation business activities as well as the demand for the imitated product are keep arising. This research study aims to identify the factors influencing working adult in Kuching City to purchase imitated product. This study intends to examine the relationship of Price, Brand Name an...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21514/ http://ir.uitm.edu.my/id/eprint/21514/1/PPb_ANIRUL%20SUFISZAH%20SULONG%20M%20BM%2018_5.pdf |