Customer satisfaction and perception towards service quality: a case study of Cognis Oleochemicals in Malaysia / Mohd Hashimi Muhamad Hassim

This study is designed to study the customer satisfaction and their perception towards service quality offered by Cognis Oleochemicals in Malaysia. It focused on the level of satisfaction perceived by the customers in terms of product quality, packaging, handling, documents, delivery, and quantity....

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Main Author:	Muhamad Hassim, Mohd Hashimi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/21481/ http://ir.uitm.edu.my/id/eprint/21481/1/PPb_MOHD%20HASHIMI%20MUHAMAD%20HASSIM%20M%20BM%2006_5.pdf

id	uitm-21481
recordtype	eprints
spelling	uitm-214812018-11-01T09:28:10Z http://ir.uitm.edu.my/id/eprint/21481/ Customer satisfaction and perception towards service quality: a case study of Cognis Oleochemicals in Malaysia / Mohd Hashimi Muhamad Hassim Muhamad Hassim, Mohd Hashimi Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations This study is designed to study the customer satisfaction and their perception towards service quality offered by Cognis Oleochemicals in Malaysia. It focused on the level of satisfaction perceived by the customers in terms of product quality, packaging, handling, documents, delivery, and quantity. It is also to determine the customers' perception towards service quality and also the elements of service quality that can influence customer satisfaction. In order to achieve high standard of excellences and also customer satisfaction, it is important for Cognis Malaysia to built long-term relationship with their customer to make them loyal with the company. Cognis also need to create a competitive price for the products that is reliable with the products or service to make the customer accept the price charges and also as one way to compete with other oleochemicals company in Malaysia. The company also must ensure that they can maintain the service quality and trying to improve the services so that the customers make good perception and making them fell that it's easy and fun in doing businesses with Cognis. The finding of this study will hopefully provide further insight in identifying and understand the consumer that are manufacturing companies in Malaysia. Such information will definitely assist Cognis Malaysia in further providing and maintaining service quality as to gives positive perceptions by the customers. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21481/1/PPb_MOHD%20HASHIMI%20MUHAMAD%20HASSIM%20M%20BM%2006_5.pdf Muhamad Hassim, Mohd Hashimi (2006) Customer satisfaction and perception towards service quality: a case study of Cognis Oleochemicals in Malaysia / Mohd Hashimi Muhamad Hassim. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Muhamad Hassim, Mohd Hashimi Customer satisfaction and perception towards service quality: a case study of Cognis Oleochemicals in Malaysia / Mohd Hashimi Muhamad Hassim
description	This study is designed to study the customer satisfaction and their perception towards service quality offered by Cognis Oleochemicals in Malaysia. It focused on the level of satisfaction perceived by the customers in terms of product quality, packaging, handling, documents, delivery, and quantity. It is also to determine the customers' perception towards service quality and also the elements of service quality that can influence customer satisfaction. In order to achieve high standard of excellences and also customer satisfaction, it is important for Cognis Malaysia to built long-term relationship with their customer to make them loyal with the company. Cognis also need to create a competitive price for the products that is reliable with the products or service to make the customer accept the price charges and also as one way to compete with other oleochemicals company in Malaysia. The company also must ensure that they can maintain the service quality and trying to improve the services so that the customers make good perception and making them fell that it's easy and fun in doing businesses with Cognis. The finding of this study will hopefully provide further insight in identifying and understand the consumer that are manufacturing companies in Malaysia. Such information will definitely assist Cognis Malaysia in further providing and maintaining service quality as to gives positive perceptions by the customers.
format	Student Project
author	Muhamad Hassim, Mohd Hashimi
author_facet	Muhamad Hassim, Mohd Hashimi
author_sort	Muhamad Hassim, Mohd Hashimi
title	Customer satisfaction and perception towards service quality: a case study of Cognis Oleochemicals in Malaysia / Mohd Hashimi Muhamad Hassim
title_short	Customer satisfaction and perception towards service quality: a case study of Cognis Oleochemicals in Malaysia / Mohd Hashimi Muhamad Hassim
title_full	Customer satisfaction and perception towards service quality: a case study of Cognis Oleochemicals in Malaysia / Mohd Hashimi Muhamad Hassim
title_fullStr	Customer satisfaction and perception towards service quality: a case study of Cognis Oleochemicals in Malaysia / Mohd Hashimi Muhamad Hassim
title_full_unstemmed	Customer satisfaction and perception towards service quality: a case study of Cognis Oleochemicals in Malaysia / Mohd Hashimi Muhamad Hassim
title_sort	customer satisfaction and perception towards service quality: a case study of cognis oleochemicals in malaysia / mohd hashimi muhamad hassim
publisher	Faculty of Business and Management
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/21481/ http://ir.uitm.edu.my/id/eprint/21481/1/PPb_MOHD%20HASHIMI%20MUHAMAD%20HASSIM%20M%20BM%2006_5.pdf
first_indexed	2023-09-18T23:06:39Z
last_indexed	2023-09-18T23:06:39Z
_version_	1777418527438798848

Customer satisfaction and perception towards service quality: a case study of Cognis Oleochemicals in Malaysia / Mohd Hashimi Muhamad Hassim

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