The effectiveness of promotional tools to create customer awareness / Mohd Amirza Misnadi

In this modern day business environment, the business world is getting more competitive and aggressive by the day. Businesses compete with each other in order to boost sales by trying to come up with the best advertisement and promotion by using all tools available. Promotion is the basic prominent...

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Bibliographic Details
Main Author:	Misnadi, Mohd Amirza
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Promotions
Online Access:	http://ir.uitm.edu.my/id/eprint/21471/ http://ir.uitm.edu.my/id/eprint/21471/1/PPb_MOHD%20AMIRZA%20MISNADI%20M%20BM%2006_5.pdf

id	uitm-21471
recordtype	eprints
spelling	uitm-214712018-11-01T09:50:13Z http://ir.uitm.edu.my/id/eprint/21471/ The effectiveness of promotional tools to create customer awareness / Mohd Amirza Misnadi Misnadi, Mohd Amirza Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Promotions In this modern day business environment, the business world is getting more competitive and aggressive by the day. Businesses compete with each other in order to boost sales by trying to come up with the best advertisement and promotion by using all tools available. Promotion is the basic prominent in making sure each local firm penetrate market and keep sustaining growth for existing market. However, JKiNG Sdn Bhd which has limited resources, those promotions cannot be done in full swing by firms; hence the objectives of promotions cannot be achieved or targeted. This study provided the readers about the research done among consumer around Johor Bahru. The main purpose of this study is to identify the effectiveness promotional tools to create customer awareness. The objectives of this study are to determine the effectiveness of the existing promotion tools used by JKiNG Sdn Bhd and to study the customer awareness towards promotional activities done by JKiNG Sdn Bhd. In this research random sampling will be used, which is under the non-probability sampling. The sample size is 50 respondents; there are selected respondents of JKiNG customer around Johor Bahru area. From finding, researcher found that the effective existing promotional tool to create customer awareness is advertisement and the effective promotional tool to create customer awareness and customer expected information must be clear in their promotion tools. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21471/1/PPb_MOHD%20AMIRZA%20MISNADI%20M%20BM%2006_5.pdf Misnadi, Mohd Amirza (2006) The effectiveness of promotional tools to create customer awareness / Mohd Amirza Misnadi. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Promotions
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Promotions Misnadi, Mohd Amirza The effectiveness of promotional tools to create customer awareness / Mohd Amirza Misnadi
description	In this modern day business environment, the business world is getting more competitive and aggressive by the day. Businesses compete with each other in order to boost sales by trying to come up with the best advertisement and promotion by using all tools available. Promotion is the basic prominent in making sure each local firm penetrate market and keep sustaining growth for existing market. However, JKiNG Sdn Bhd which has limited resources, those promotions cannot be done in full swing by firms; hence the objectives of promotions cannot be achieved or targeted. This study provided the readers about the research done among consumer around Johor Bahru. The main purpose of this study is to identify the effectiveness promotional tools to create customer awareness. The objectives of this study are to determine the effectiveness of the existing promotion tools used by JKiNG Sdn Bhd and to study the customer awareness towards promotional activities done by JKiNG Sdn Bhd. In this research random sampling will be used, which is under the non-probability sampling. The sample size is 50 respondents; there are selected respondents of JKiNG customer around Johor Bahru area. From finding, researcher found that the effective existing promotional tool to create customer awareness is advertisement and the effective promotional tool to create customer awareness and customer expected information must be clear in their promotion tools.
format	Student Project
author	Misnadi, Mohd Amirza
author_facet	Misnadi, Mohd Amirza
author_sort	Misnadi, Mohd Amirza
title	The effectiveness of promotional tools to create customer awareness / Mohd Amirza Misnadi
title_short	The effectiveness of promotional tools to create customer awareness / Mohd Amirza Misnadi
title_full	The effectiveness of promotional tools to create customer awareness / Mohd Amirza Misnadi
title_fullStr	The effectiveness of promotional tools to create customer awareness / Mohd Amirza Misnadi
title_full_unstemmed	The effectiveness of promotional tools to create customer awareness / Mohd Amirza Misnadi
title_sort	effectiveness of promotional tools to create customer awareness / mohd amirza misnadi
publisher	Faculty of Business and Management
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/21471/ http://ir.uitm.edu.my/id/eprint/21471/1/PPb_MOHD%20AMIRZA%20MISNADI%20M%20BM%2006_5.pdf
first_indexed	2023-09-18T23:06:37Z
last_indexed	2023-09-18T23:06:37Z
_version_	1777418525969743872

The effectiveness of promotional tools to create customer awareness / Mohd Amirza Misnadi

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