Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor

Malacca Stadium Corporation was established with the main objectives of marketing the Sport Event and offers other services for local and international. Its main function is to provide goods and quality services to enhance their customers' satisfaction with their company’s motto which is "...

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Bibliographic Details
Main Author:	Mohamed Mansor, Mohammad Fadly
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/21470/ http://ir.uitm.edu.my/id/eprint/21470/1/PPb_MOHAMMAD%20FADLY%20MOHAMED%20MANSOR%20M%20BM%2007_5.pdf

id	uitm-21470
recordtype	eprints
spelling	uitm-214702018-11-01T09:52:02Z http://ir.uitm.edu.my/id/eprint/21470/ Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor Mohamed Mansor, Mohammad Fadly Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Malacca Stadium Corporation was established with the main objectives of marketing the Sport Event and offers other services for local and international. Its main function is to provide goods and quality services to enhance their customers' satisfaction with their company’s motto which is "Your Satisfaction is Our Priority". The main objective of this research is to study on "Factors that Influence Customers' Awareness towards Services offered by Malacca Stadium Corporation". Further, it is to know whether customers' are aware or not with the services offered by Malacca Stadium Corporation. For the purpose of this research, the descriptive and causal research was used, 58 questionnaires were distributed to customers of Malacca Stadium Corporation services, but only 48 questionnaires were managed to be collected using Nonprobability Sampling Technique. Questionnaires were distributed as the survey instrument as the source of primary data, other reliable resources would serve as secondary data. This research found that respondents are still not aware with the services offered by Malacca Stadium Corporation. They need more promotion on the services that offered by Malacca Stadium Corporation in order to make customer aware with the company's services as compete with others company and to increase the public awareness towards their quality services. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21470/1/PPb_MOHAMMAD%20FADLY%20MOHAMED%20MANSOR%20M%20BM%2007_5.pdf Mohamed Mansor, Mohammad Fadly (2007) Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Mohamed Mansor, Mohammad Fadly Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor
description	Malacca Stadium Corporation was established with the main objectives of marketing the Sport Event and offers other services for local and international. Its main function is to provide goods and quality services to enhance their customers' satisfaction with their company’s motto which is "Your Satisfaction is Our Priority". The main objective of this research is to study on "Factors that Influence Customers' Awareness towards Services offered by Malacca Stadium Corporation". Further, it is to know whether customers' are aware or not with the services offered by Malacca Stadium Corporation. For the purpose of this research, the descriptive and causal research was used, 58 questionnaires were distributed to customers of Malacca Stadium Corporation services, but only 48 questionnaires were managed to be collected using Nonprobability Sampling Technique. Questionnaires were distributed as the survey instrument as the source of primary data, other reliable resources would serve as secondary data. This research found that respondents are still not aware with the services offered by Malacca Stadium Corporation. They need more promotion on the services that offered by Malacca Stadium Corporation in order to make customer aware with the company's services as compete with others company and to increase the public awareness towards their quality services.
format	Student Project
author	Mohamed Mansor, Mohammad Fadly
author_facet	Mohamed Mansor, Mohammad Fadly
author_sort	Mohamed Mansor, Mohammad Fadly
title	Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor
title_short	Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor
title_full	Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor
title_fullStr	Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor
title_full_unstemmed	Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor
title_sort	factors influencing the behavior of the customers towards the servicescape offered by the hang jebat stadium / mohammad fadly mohamed mansor
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/21470/ http://ir.uitm.edu.my/id/eprint/21470/1/PPb_MOHAMMAD%20FADLY%20MOHAMED%20MANSOR%20M%20BM%2007_5.pdf
first_indexed	2023-09-18T23:06:37Z
last_indexed	2023-09-18T23:06:37Z
_version_	1777418525814554624

Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor

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