The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim

This study is based on the research of "The Effectiveness of Marketing Strategy in Bank Rakyat at Jalan Hang Tuah, Melaka". The aim of this study is to identify the most effective marketing strategy that has been implemented in Bank Rakyat at Jalan Hang Tuah Melaka (BR JHTM). The marketing...

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Bibliographic Details
Main Author:	Abdul Rahim, Lilisari
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Banking
Online Access:	http://ir.uitm.edu.my/id/eprint/21456/ http://ir.uitm.edu.my/id/eprint/21456/1/PPb_LILISARI%20ABDUL%20RAHIM%20M%20BM%2008_5.pdf

id	uitm-21456
recordtype	eprints
spelling	uitm-214562018-11-01T09:55:48Z http://ir.uitm.edu.my/id/eprint/21456/ The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim Abdul Rahim, Lilisari Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Banking This study is based on the research of "The Effectiveness of Marketing Strategy in Bank Rakyat at Jalan Hang Tuah, Melaka". The aim of this study is to identify the most effective marketing strategy that has been implemented in Bank Rakyat at Jalan Hang Tuah Melaka (BR JHTM). The marketing strategy that has been stated are the product, price, place, people, promotion and social responsibilities. Meanwhile, this research also want to explore what is the best suggestion given by the customer in order to improve Bank Rakyat at Jalan Hang Tuah Melaka performance. Not only that, the researcher also wants to identify the relationship between those marketing strategy towards the performance of Bank Rakyat at Jalan Hang Tuah Melaka. 50 questionnaire has been distributed to the respondents in order to fill out the entire question. The result will be gain after the analysis and interpretation of data. The respondents mostly are the customers who have used the products and services from Bank Rakyat at Jalan Hang Tuah Melaka. From the analysis, researcher found out that the most effective marketing strategy is people. Besides, by using the cross tabulation, researcher found out that there is no relationship between certain variables of marketing strategy and BR JHTM performance. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21456/1/PPb_LILISARI%20ABDUL%20RAHIM%20M%20BM%2008_5.pdf Abdul Rahim, Lilisari (2008) The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Banking
spellingShingle	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Banking Abdul Rahim, Lilisari The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim
description	This study is based on the research of "The Effectiveness of Marketing Strategy in Bank Rakyat at Jalan Hang Tuah, Melaka". The aim of this study is to identify the most effective marketing strategy that has been implemented in Bank Rakyat at Jalan Hang Tuah Melaka (BR JHTM). The marketing strategy that has been stated are the product, price, place, people, promotion and social responsibilities. Meanwhile, this research also want to explore what is the best suggestion given by the customer in order to improve Bank Rakyat at Jalan Hang Tuah Melaka performance. Not only that, the researcher also wants to identify the relationship between those marketing strategy towards the performance of Bank Rakyat at Jalan Hang Tuah Melaka. 50 questionnaire has been distributed to the respondents in order to fill out the entire question. The result will be gain after the analysis and interpretation of data. The respondents mostly are the customers who have used the products and services from Bank Rakyat at Jalan Hang Tuah Melaka. From the analysis, researcher found out that the most effective marketing strategy is people. Besides, by using the cross tabulation, researcher found out that there is no relationship between certain variables of marketing strategy and BR JHTM performance.
format	Student Project
author	Abdul Rahim, Lilisari
author_facet	Abdul Rahim, Lilisari
author_sort	Abdul Rahim, Lilisari
title	The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim
title_short	The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim
title_full	The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim
title_fullStr	The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim
title_full_unstemmed	The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim
title_sort	effectiveness of marketing strategy in bank rakyat at jalan hang tuah, melaka / lilisari abdul rahim
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/21456/ http://ir.uitm.edu.my/id/eprint/21456/1/PPb_LILISARI%20ABDUL%20RAHIM%20M%20BM%2008_5.pdf
first_indexed	2023-09-18T23:06:35Z
last_indexed	2023-09-18T23:06:35Z
_version_	1777418523807580160

The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim

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