Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin

KTM Berhad operates several intercity train services under the brand name KTM Antarabandar (KTM Intercity). Most of the services operate from Kuala Lumpur Sentral Station in Kuala Lumpur. However, there are several train services which operate solely along the East Coast line between Tumpat and Gema...

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Main Author:	Amiruddin, Hana Azleen
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/21404/ http://ir.uitm.edu.my/id/eprint/21404/1/PPb_HANA%20AZLEEN%20AMIRUDDIN%20M%20BM%2007_5.pdf

id	uitm-21404
recordtype	eprints
spelling	uitm-214042018-11-01T10:01:29Z http://ir.uitm.edu.my/id/eprint/21404/ Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin Amiruddin, Hana Azleen Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction KTM Berhad operates several intercity train services under the brand name KTM Antarabandar (KTM Intercity). Most of the services operate from Kuala Lumpur Sentral Station in Kuala Lumpur. However, there are several train services which operate solely along the East Coast line between Tumpat and Gemas and then followed on to Singapore. Obviously ineffective promotion is one of the problem that KTMB face nowadays, eventhough their price of tickets are affordable and the service is quiet good, they should improve the way they promote their product and services in order to attract more customers to travel with train. The objective of this research is to figure out what are the factors of Marketing Mix that influence to the enhancement of the KTMB corporate image ill respect of intercity services. Furthermore, the survey which is respondent has been choose conveniently at KL Central will fulfilled the questionnaire that researcher will distribute later. Perhaps, this research will give KTMB some view from respondent that contribute to the improvement of KTMB intercity train services in the future. From the findings, this research has proved that promotional activities of KTMB Intercity services is the factor that need to improve more and product and services of KTMB Intercity itself has influence the passenger to use the service and also as a factor that enhance KTMB Intercity corporate image. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21404/1/PPb_HANA%20AZLEEN%20AMIRUDDIN%20M%20BM%2007_5.pdf Amiruddin, Hana Azleen (2007) Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Amiruddin, Hana Azleen Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin
description	KTM Berhad operates several intercity train services under the brand name KTM Antarabandar (KTM Intercity). Most of the services operate from Kuala Lumpur Sentral Station in Kuala Lumpur. However, there are several train services which operate solely along the East Coast line between Tumpat and Gemas and then followed on to Singapore. Obviously ineffective promotion is one of the problem that KTMB face nowadays, eventhough their price of tickets are affordable and the service is quiet good, they should improve the way they promote their product and services in order to attract more customers to travel with train. The objective of this research is to figure out what are the factors of Marketing Mix that influence to the enhancement of the KTMB corporate image ill respect of intercity services. Furthermore, the survey which is respondent has been choose conveniently at KL Central will fulfilled the questionnaire that researcher will distribute later. Perhaps, this research will give KTMB some view from respondent that contribute to the improvement of KTMB intercity train services in the future. From the findings, this research has proved that promotional activities of KTMB Intercity services is the factor that need to improve more and product and services of KTMB Intercity itself has influence the passenger to use the service and also as a factor that enhance KTMB Intercity corporate image.
format	Student Project
author	Amiruddin, Hana Azleen
author_facet	Amiruddin, Hana Azleen
author_sort	Amiruddin, Hana Azleen
title	Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin
title_short	Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin
title_full	Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin
title_fullStr	Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin
title_full_unstemmed	Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin
title_sort	marketing mix strategy of intercity train service towards the enhancement of corporate image of ktm berhad at kuala lumpur central station / hana azleen amiruddin
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/21404/ http://ir.uitm.edu.my/id/eprint/21404/1/PPb_HANA%20AZLEEN%20AMIRUDDIN%20M%20BM%2007_5.pdf
first_indexed	2023-09-18T23:06:29Z
last_indexed	2023-09-18T23:06:29Z
_version_	1777418516975058944

Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin

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