Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin

Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin

KTM Berhad operates several intercity train services under the brand name KTM Antarabandar (KTM Intercity). Most of the services operate from Kuala Lumpur Sentral Station in Kuala Lumpur. However, there are several train services which operate solely along the East Coast line between Tumpat and Gema...

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Bibliographic Details
Main Author: Amiruddin, Hana Azleen
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Online Access:http://ir.uitm.edu.my/id/eprint/21404/
http://ir.uitm.edu.my/id/eprint/21404/1/PPb_HANA%20AZLEEN%20AMIRUDDIN%20M%20BM%2007_5.pdf

Internet

http://ir.uitm.edu.my/id/eprint/21404/
http://ir.uitm.edu.my/id/eprint/21404/1/PPb_HANA%20AZLEEN%20AMIRUDDIN%20M%20BM%2007_5.pdf

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