Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas

The cost of selling to new customers is higher than the cost of selling to existing customers. Therefore, it is important for the company to foster customer loyalty in order to create long-term relationship and repurchasing decisions. In this study, customer loyalty towards MILO products becomes a m...

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Bibliographic Details
Main Author:	Abas, Ena Suhaila
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/21395/ http://ir.uitm.edu.my/id/eprint/21395/1/PPb_ENA%20SUHAILA%20ABAS%20M%20BM%2008_5.pdf

id	uitm-21395
recordtype	eprints
spelling	uitm-213952018-11-01T10:05:05Z http://ir.uitm.edu.my/id/eprint/21395/ Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas Abas, Ena Suhaila Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The cost of selling to new customers is higher than the cost of selling to existing customers. Therefore, it is important for the company to foster customer loyalty in order to create long-term relationship and repurchasing decisions. In this study, customer loyalty towards MILO products becomes a major topic to be discussed. Factors such as product quality, corporate image, trust and customer switching cost have been identified in order to investigate whether or not these factors have significant relationship with customer loyalty. Later to determine the level of customer loyalty and the most influence factors towards MILO products. The survey is conducted at Tesco Klang, Giant Klang, Jusco Bukit Tinggi Klang and One Utama Shopping Center in Petaling Jaya. The sample size for this study is 80 customers who are using MILO products. Data obtained using primary data. Respondents are required to answer the questionnaires that include the statements regarding factors influencing customer loyalty towards MILO products. Once the necessary data has been collected, the data will be analyzed and summarized in a readable and easily interpretable form. The Statistical Package for the Social Science (SPSS) version 12.0 has been used to summarize the data. The results are in the form of reliability testing, frequency, cross tabulation and multiple regressions. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21395/1/PPb_ENA%20SUHAILA%20ABAS%20M%20BM%2008_5.pdf Abas, Ena Suhaila (2008) Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Abas, Ena Suhaila Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas
description	The cost of selling to new customers is higher than the cost of selling to existing customers. Therefore, it is important for the company to foster customer loyalty in order to create long-term relationship and repurchasing decisions. In this study, customer loyalty towards MILO products becomes a major topic to be discussed. Factors such as product quality, corporate image, trust and customer switching cost have been identified in order to investigate whether or not these factors have significant relationship with customer loyalty. Later to determine the level of customer loyalty and the most influence factors towards MILO products. The survey is conducted at Tesco Klang, Giant Klang, Jusco Bukit Tinggi Klang and One Utama Shopping Center in Petaling Jaya. The sample size for this study is 80 customers who are using MILO products. Data obtained using primary data. Respondents are required to answer the questionnaires that include the statements regarding factors influencing customer loyalty towards MILO products. Once the necessary data has been collected, the data will be analyzed and summarized in a readable and easily interpretable form. The Statistical Package for the Social Science (SPSS) version 12.0 has been used to summarize the data. The results are in the form of reliability testing, frequency, cross tabulation and multiple regressions.
format	Student Project
author	Abas, Ena Suhaila
author_facet	Abas, Ena Suhaila
author_sort	Abas, Ena Suhaila
title	Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas
title_short	Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas
title_full	Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas
title_fullStr	Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas
title_full_unstemmed	Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas
title_sort	factors influencing customer loyalty towards milo products / ena suhaila abas
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/21395/ http://ir.uitm.edu.my/id/eprint/21395/1/PPb_ENA%20SUHAILA%20ABAS%20M%20BM%2008_5.pdf
first_indexed	2023-09-18T23:06:27Z
last_indexed	2023-09-18T23:06:27Z
_version_	1777418515667484672

Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas

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