Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas
The cost of selling to new customers is higher than the cost of selling to existing customers. Therefore, it is important for the company to foster customer loyalty in order to create long-term relationship and repurchasing decisions. In this study, customer loyalty towards MILO products becomes a m...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2008
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/21395/ http://ir.uitm.edu.my/id/eprint/21395/1/PPb_ENA%20SUHAILA%20ABAS%20M%20BM%2008_5.pdf |