Customer satisfaction: the impact of revamping HAI Magazine published by Utusan Melayu (Malaysia) Berhad among customers in Klang Valley / Afdal Shahizad Zainudin

Customer satisfaction: the impact of revamping HAI Magazine published by Utusan Melayu (Malaysia) Berhad among customers in Klang Valley / Afdal Shahizad Zainudin

Nowadays, there are many competitors in the Malaysian magazine industry. Readers are given choices to choose their reading material for the magazine. The dailies range from Bahasa, Chinese, Tamil and English are competing amongst themselves to get the new readers. Following the scenario above, it...

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Bibliographic Details
Main Author: Zainudin, Afdal Shahizad
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Purchasing. Selling. Sales personnel. Sales executives
Online Access:http://ir.uitm.edu.my/id/eprint/21385/
http://ir.uitm.edu.my/id/eprint/21385/1/PPb_AFDAL%20SHAHIZAD%20ZAINUDIN%20M%20BM%2007_5.pdf

Internet

http://ir.uitm.edu.my/id/eprint/21385/
http://ir.uitm.edu.my/id/eprint/21385/1/PPb_AFDAL%20SHAHIZAD%20ZAINUDIN%20M%20BM%2007_5.pdf

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