Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin
The primary objective for this research, title the factors influencing newspaper readers buying intention basically to focus on the reason, why readers prefer one newspaper as compared to other newspaper. Therefore, it gives ideas to researcher to obtain information based on four factors which are c...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2008
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21073/ http://ir.uitm.edu.my/id/eprint/21073/1/PPb_NOR%20AFIDA%20ABU%20ZAHARIN%20M%20BM%2008_5.pdf |