A study on relationship between service quality and customer satisfaction towards Stadium Hang Jebat Melaka in 2007 / Noor Azfar Akmal Bahara

The cost of getting new customers is much higher than the cost of maintaining the existing customers. Therefore, it is important for the company to foster customer satisfaction in order to create customer loyalty. This research is about a study on relationship between service quality and customer sa...

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Bibliographic Details
Main Author: Bahara, Noor Azfar Akmal
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/21059/
http://ir.uitm.edu.my/id/eprint/21059/1/PPb_NOOR%20AZFAR%20AKMAL%20BAHARA%20M%20BM%2007_5.pdf